Auctions International Inc. Enters Into Alliance With Cherry Auto Inc
Published April 24th, 2008
Auctions International has teamed with Cherry Auto Inc. to bundle Car and Truck inventories from Cherry Auto’s dealers with AutoBidLive’s (www.autobidlive.com) dealer-to-dealer trading platform.
Scott Ehrenfried, President & CEO of Cherry Auto Inc., said, “With this new alliance, we are pleased to expand our sales program by offering our customers another venue to provide market exposure for their vehicles. We will be able to provide AutoBidLive a daily load of our dealers’ current inventory, which represents over 40 dealers and 5,000 vehicles. AutoBidLive’s unique auction platform allows dealers to expose all inventories at virtually no risk and minimal effort — the seller ultimately decides how and when to transact.
“We look forward to providing our clients with dramatically increased exposure producing greater productivity as a result of this strategic relationship. Each of our companies will complement the other through joint marketing of our relationship throughout the North American Auto Dealer Network.”
Douglas Mann, President of Auctions International Inc., said, “This relationship with Cherry Auto Inc. is a win situation for everyone, especially the car dealer that needs to build market exposure at a time when vehicle sales are slow. This is a milestone for AutoBidLive because we will build the critical mass of dealers and vehicles at no cost to the dealer. Additionally, we’ll build a massive inventory of US vehicles to facilitate trades between dealers on a regional basis. Canadian dealers always look to the US markets to identify value priced cars that they can sell to their customers in Canada. This will be a transparent implementation from the dealer perspective and as long as the selling dealer obtains his price, it really doesn’t matter where the car is sold. When a trade is completed, the buyer and seller each pay a $100 fee.”
