AdBrite Advertising Starts Ad Auctions
Published November 7th, 2006
Online advertising network AdBrite is introducing a new advertising auction model they say will let advertisers bid on a per-impression basis. Ads can be targeted by keyword, geographic location, demographic and more.
Publishers approve ads, change copy and have the opportunity to produce higher CPMs through the non-text formats, according to the company.
AdBrite, begun two years ago as an ad network connecting big brands like Sports Illustrated and Estee Lauder with niche websites, charges advertisers on a weekly basis rather than a per-click basis. The company has gained in popularity very quickly. Early in 2005 they had only 7 million unique visitors, but by September 2006 saw 62 million unique visitors, according to comScore. By comparison Advertising.com, the advertising network with the biggest reach, had 145 million unique visitors during the same period. AdBrite expects revenue to be in the $20 million range this year, not too shabby for the new kid on the advertising block.
