Superior Galleries, Inc. (”Superior”) (OTCBB:SPGR) announced today that it will immediately begin to offer auction price guarantees to its consignors. Named the “Elite Total Return Guarantee,” Superior CEO Silvano DiGenova believes that this unique auction guarantee service will fundamentally change the competitive landscape in the numismatic auction field. Said Mr. DiGenova, “Guarantees are really nothing new at Superior, but we have recently institutionalized and branded this service, naming it our Elite Total Return Guarantee. We are now embarking on a major advertising campaign to bring this important benefit to the attention of consignors. Our guarantee service is unique in the marketplace as we are the only numismatic auctioneer whose policy it is to proactively offer price guarantees to our consignors as a standard practice. This is a major differentiating factor between Superior and its competitors.”

Superior’s Elite Total Return Guarantee will be promoted on the Homepage of its website, in advertisements in major numismatics journals and trade publications, and through email announcements to Superior’s clientele.

Superior Galleries, Inc. is a publicly traded company, acting as a dealer and auctioneer in rare coins and other fine collectibles. The firm markets its products through its prestigious location in Beverly Hills, California and the company’s web site at www.sgbh.com.

Posted: 11|15|05 at 11:25 am. Filed under: US News.