Brandmovers, Inc., (www.brandmovers.com), a leading provider of promotional marketing services for online, offline and mobile interactive promotions, announced the addition of PointsBid(TM), an auction based format, to it’s U-Rewards(TM) continuity platform.

“This functionality is strategic to Brandmovers vision of creating a dynamic continuity platform to meet the future of how continuity programs will function. Loyalty programs will never be the same as PointsBid(TM) creates a buying frenzy amongst all auction participants,” said John Nechanicky, Chief Financial Officer of Brandmovers. With this functionality brands have greater flexibility to leverage brand awareness and loyalty to enhance customer relationships. In concert with our U-Rewards(TM) traditional loyalty platform or as a standalone platform, brands can use PointsBid(TM) to allow participants to place bids using points earned on auctions for inspirational rewards.

In today’s dynamic marketplace, the ability to maximize customer yield is one of the greatest advantages brands can have. Today’s brands can’t rely solely on research and promotions to enhance profits, brands must cultivate engagement marketing as opposed to interruptive advertising to build loyalty and enhance profits. More than 75 percent of consumers now participate in at least one loyalty program, and the number of people participating in two or more is estimated to be one-third of the shopping population. While loyalty programs have always been a relatively inexpensive way for businesses to track and enhance their customers’ shopping habits, now more customers than ever consider themselves entitled to special treatment, and therefore loyalty programs are now considered a price of doing business and key to new revenue growth. Consequently, there is a real need to differentiate loyalty programs and enhance the perceived value to get a leg up on the competition.

The Brandmovers U-Rewards(TM) platform is a white label full-turnkey loyalty solution, that includes the proprietary platform, as well as program implementation, administration and fulfilment. The investment in the design, development, and programming of U-Rewards(TM) has already been made by Brandmovers, making implementation of a loyalty campaign cost effective and flexible, eliminating expensive customization and development costs. By using U-Rewards(TM) the implementation of a loyalty program is scaleable, efficient, and best of all affordable.

Posted: 09|20|05 at 9:52 am. Filed under: US News.